Rep the Brand

Summary of Main Ideas

I recently heard Coach Braxton from Howard Payne University say something to his football team that really impacted me.


He said to his players, “if you guys make the honor roll, when they call you out, they’re going to identify you by the fact that you’re a football player at Howard Payne. But the same is true if you get arrested tomorrow. Rep your brand well.”


Wherever we go, whether we excel and succeed, or stumble and fall, we are repping a brand. We are repping our family’s brand, our company’s brand, and for a lot of us, our God’s brand.


Rep your brand well.


You’re in control of the brand that is your life. You’re in control of how you rep the brands that you are a part of.

Ask yourself this week, “Have I been an accurate rep of all that my brand stands for?” If you find yourself doing something, or saying something that you hope nobody ever finds out about, then you probably shouldn't be doing it.


If you’re not okay with it being in the light, don’t do it in the darkness.


It’s been said before, but you may be the only Jesus someone ever sees, and the only bible someone ever reads.


Do everything you can to rep your brand well.


“Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.”  John Wooden

“Real integrity is doing the right thing, knowing that nobody's going to know whether you did it or not.” Oprah Winfrey

Reflection Questions

  1. What brands do you rep? Which brand means the most to you?

  2. If you haven’t repped your brand well, what are some safeguards you can put in place to protect your brand?

  3. What have you done/said/posted lately that you hope nobody ever finds out about?

  4. What would you do if you saw someone else repping your brand poorly?