You are the CEO of You, Inc.

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Summary of Main Ideas

Being a CEO is a tough job. When things go right, you get the credit. But when things go wrong, they’re your fault. That’s part of the role of CEO. You take on the responsibility for that company, good and bad.

You are the CEO of a company.

We are all the CEO of a company. It’s probably not the company that we work for, but we are all the CEO of our family name.

We are not in charge of what we are given, but we are responsible for what we do with the name that we are given. We are responsible for the value that we add or don't add to our family name.

The name that you have been given is a gift to you. Some people get a strong family name. An established legacy.

Others aren’t so lucky. Maybe you got a family name not worth much, with a history of falling short and not amounting to much.

What a gift to be the one who gets to change that legacy. To get to be that fork in the road that says “The buck stops here, and the course of this family name is changed forever, with me.”

What do the shareholders of your family name think about the way you’re leading? Are you doing a good job investing in your name?

Do you have everything you need to improve the value of your family name? If not, what’s stopping you? Pride?

Asking for help isn’t weakness, it’s strength. If you’re not actively growing to lead better, then you’re actively working to lead worse. You’re either moving forwards or backwards. There is no standing still.

As a family, have you defined what value is? What success is?

The value of a family isn’t found in a bottom line, but in your core values and what you stand for and what you pass on to the next generation.


“You don't choose your your family. They are God’s gift to you, as you are to them.” Desmond Tutu

“All good men and women must take responsibility to create legacies that will take the next generation to a level we could only imagine.” Jim Rohn

Reflection Questions

  1. When was the last time you held a “shareholders meeting” for those inside your family?

  2. How are you actively growing to lead your family better?

  3. Where are the areas where you’re dropping the ball, and who do you need to ask for help?

  4. When you take your last breath, what sort of legacy do you want to leave for your family?