Florence Moment


Summary of Main Ideas

13 months ago, this didn’t exist.

Now we have 11 people on our staff.

I remember sitting with my business partner in a little town called Florence, early on in our venture together.

We were looking at the numbers and projecting out our worst case scenarios

What happens if we don't’ make it? How long can we support our families?

Do you know that feeling? That feeling of the weight of numbers sitting on your shoulders? Maybe you’re trying to get out of debt, or send a kid to college, or paying off student loans.

Those worst case scenario numbers were ugly.

But as ugly as the worst case scenario numbers were, or can be, the results of showing up and doing the work were great.

When we shifted our focus from worst case, to simply showing up and doing the work, the weight started to lift. We started to see hope. We started to see light at the end of the tunnel.

Hope has a way of bringing light into the darkest of places.

Life may not always go exactly the way you planned it. You may hit bumps, snags, potholes, or detours. The road may be rough, but as long as you stay the course, and put in the work, you’ll get where you’re going.


“Nothing works unless you do.” John Wooden

“Positive thinking will let you do everything better than negative thinking will.” Zig Ziglar

Reflection Questions

  1. What is sitting heavy on your shoulders today, and how did it get there?

  2. How do you need to shift your perspective to focus on hope, not the worst case?

  3. What small steps can you take to begin to lay hold of hope, rather than give way to fear?

  4. When all is said and done, and you look back on your life, will you remember your fears, or your triumphs?